Even when your home is listed on Realtor sites such as Zillow, Trulia, and Realtor.com it can be missed by potential buyers. Putting your home on social media is a great way to showcase your home to buyers who may not have seen it otherwise.
Here are the benefits of showcasing your home on social media:
Your Home Listing Is Easy To Share
In the age of social media, we share a lot of images, posts, and videos from our friends and family. Because social media posts are easy to share, your listing has a better chance to reach a larger audience than it would otherwise.
When you post your home listing to social media, be sure to make the post public so everyone can see it, and encourage your friends and family to share.
You Can Include Relevant Media
To keep their sites running faster, realty listing sites and MLS will have a limit on how many pictures and videos you can upload of your home. This can be a setback when you have pictures you want to share but cannot. Social media can help you get around these limits by allow you to share more pictures via albums and collections.
With that said, it is important to not overshare. You want enough pictures to get people interested and ask for more information about the home, but not so many that they feel that they know everything about the home and don’t need to contact you. Additionally, if you have 100 photos users may click away after the first 40 or your images can be redundant.
Remember, more isn’t always better. Ask yourself if each photo serves a purpose, choose the best ones for your needs, and upload those.
You Can Run Ads For Your Home
With a social media account like Facebook, you can create and run ads for your home to advertise to a specific area. To do this, you will need to create a business account as many platforms will not allow you to purchase an ad without one. As with all ads, you will need to pay to run them and follow all advertising rules and guidelines.
If you prefer not to run ads yourself, ask your realtor if they are willing to post your home listing on their social media pages.